II. THE DIGITAL CHARACTER
Every product, every service, and every application has a specific nature. And it is a world in itself. A miniature world with its own rules and realities and possibly characters. Digital characters.
The Digital Hero’s Journey or Why Characters Are Important for Digital Products
THE HERO’S JOURNEY
What do Star Wars, Shakespeare’s Hamlet and the ancient Iliad have in common?
14. LIVE 4.2.
In case you’ve decided to go self-publishing, in the Live stage, you’re at the beginning of an uphill road. You need to be a producer, publicist, marketing and advertising, and emperor.
13. LIVE 4.1. YEAH!
Live is the time of your life. It’s when you have to take on other roles and try and sell your book. Think of the Live phase as if it’s a trial period—what if I was a producer, and a marketing person, and a salesperson, and a publicist, and my grandmother?
12. BETA 3.4.
Now you’re entering the final stage of Beta—working with an editor to get your book in the best shape ever. You want your baby to be an Olympic. A gold medal winner.